TELUS Introduces Trade-In Program

Survey finds most Canadians have old devices lying around the house, but would like to trade them in

TORONTO –TELUS is making it even easier for customers to get into the latest, greatest wireless devices with the introduction of a trade-in program.TELUS’ new trade-in program will reward customers with instant in-store credit for their unused devices while giving them a chance to dispose of their electronic waste safely and smartly.

“Putting our customers first is at the core of what we do at TELUS, and that means we are listening and understand they want to upgrade devices more easily and more often,” said Brent Johnston, TELUS vice-president of mobility solutions. “Over the last few years, we’ve launched a number of initiatives making our service easier and more transparent. We have applied the same principles to our new trade-in program. It’s a smart and future friendly way for our customers to get to their next device faster by trading in their current device for credit toward the latest and greatest smartphones and accessories.”

The need for a trade-in program has never been greater. TELUS recently commissioned a survey to find out what Canadians do with their old devices, and found that 61 per cent said they have between one and five old cell phones lying around at home. That same number of Canadians surveyed, 61 per cent, said they would happily trade their old phones in if they would get something in return for doing so. Furthermore, Canadians are very concerned about the electronic waste piling up at home, with 82 per cent stating they would hand in their old phones if they knew they would be disposed of safety.

Working in collaboration with eRecyclingCorps (eRC), TELUS is making its trade-in program available to all TELUS customers, both new and existing. As of today, customers can simply present their device at a TELUS store and will be offered a credit if the phone is recent enough that it can be refurbished or, if not, a donation of $3 to Tree Canada in their name toward the planting of a tree for each unit recycled. Customers can tradein up to three phones, mobile Internet keys or mobile Wi-Fi devices (with a maximum combined value of up to $200). Credits will be applied to device or accessory costs for a new activation or renewal at time of trade.

For more information about how TELUS is putting customers first, please visit www.telus.com/you.

Comments are closed