Audiences Yet To Trust My Banner: Ekta Kapoor

After making a mark withhit shows on the small screen,producer Ekta Kapoor madesuccessful films like “OnceUpon a Time in Mumbaai”,”Shootout at Lokhandwala”and the blockbuster ” TheDirty Picture”, but believes herhome banner Balaji MotionPictures is too young to haveearned the trust of the audiencescompletely.
“I don’t think we have stillbuilt that reputation wherepeople will automaticallyassume that a Balaji film will bevery entertaining. So I am hopingthat when three to fourmore films release, the audiencewill trust the bannermore,” Ekta said.”No one comes to watchBalaji films.
The tickets pricedat Rs.100 and Rs.200 are toomuch. People take it out fromtheir budget, and youngstersfrom their pockets. They don’tcome for a brand name. Infilms, we are only two-and-ahalfyears old honestly, beforethat we were doing one-offs asa company,” added the 37-yearold.Balaji Motion Pictures’ lastfilm “The Dirty Picture” was asuper hit and the next from thebanner is adult comedy ” KyaaSuper Kool Hain Hum”, releasingFriday.
Asked is she is scared ofhigher expectations after a filmlike “The Dirty Picture”, Ektasaid: “That was a different film,this is different. I request theaudience not to compare thetwo films.”She stresses that they havetried to make the film as entertainingas possible.”My director and actorshave tried not to waste theaudience’s three hours and,instead, made the film entertaining.
We also know when theaudience rejects it, how bad itfeels and when they love, hownice that feels,” said Ekta.”Kyaa Super Kool HainHum” stars Tusshar Kapoor,Riteish Deshmukh, Sarah JaneDias and Neha Sharma.

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