e-Commerce A Promising Shortcut To India’s Economic Woes

NEW DELHI – The e-commerce sectorhas been growing at a breakneck pacerecently, taking the Indian businesses bystorm. The sector is not only provingadvantageous for sellers, but also forbuyers—a win-win situation that fuelsthis sector’s unparalleled rise.“There is no doubt that e-commerce inIndia is set for a rapid growth in theshortfuture. While 2013 witnessed consolidationand increase in e-Commerce,the comingyear looks set for consolidationof the trend,” says BabluTewariCOO, International & e-Commerce, GatiLimited. Even though e-Commerce hasbeen making its presence in the countryfor almost 15 years, its apposite ecosystemhas started to fall only recently. Witha rising internet population, growingacceptability of online payments, penetrationof internet-enabled devices and afavourable demography, the trend ofonline shopping has been on a rapidgrowth.“The online transactions areexpected to grow from 11 million in 2011to 38 million in 2015,” added Tiwari.Primarily, the Indian e-commerce marketembraces major segments such as retail,online travel, financial services, digitaldownloads and ‘other services,’ whereinthe online retailing and travel happens tobe the fastest growing segments.