One of the biggest factors for this sizzling growth is the convenience the Internet offers while carrying out the transaction.
NEW DELHI – Online hotel bookings in the country will touch $1.8 billion by 2016, as more and more Indians turn to the Internet for finalizing travel plans, according to Google.
“Consumer confidence to do online hotel bookings is on the rise in India, with an estimated 8.4 million Indians likely to book hotels online by 2016… the online hotel booking Industry will be worth $1.8 billion from the current $0.8 billion,” a report by Google India stated.
One of the biggest factors for this sizzling growth is the convenience the Internet offers while carrying out the transaction.
“People are able to compare. Online helps you get more information to make better decisions and do better planning for vacations,” Google India Industry director Vikas Agnihotri told PTI.
Explaining the modus operandi, he said: “It will help occupancy in hotels grow, with more consumers coming in. For, a lot of hotels in budget and economy segments can be discovered online and bookings accordingly done online.”
According to the report, there is significant headroom for growth in the sector as the ease of access to information and details available online are propelling consumer confidence to book hotels electronically.
What is fuelling the trend is growing usage of mobile phones as the preferred choice to access the Internet.
