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Smokers Can Switch To Smoke-Free Alternative iQOS For Free On World No Tobacco Day

IQOS, an electronic device that heats tobacco instead of burning it while delivering a nicotine vapour, (producing no smoke, no ash and less smell), is providing a special offer on Wednesday May 31st where adult smokers (19 years and over) can exchange their pack of cigarettes and/or a lighter for a free IQOS device. This is a $125 value, where no purchase is necessary.

VANCOUVER – IQOS, an electronic device that heats tobacco instead of burning it while delivering a nicotine vapour, (producing no smoke, no ash and less smell), is providing a special offer on Wednesday May 31st where adult smokers (19 years and over) can exchange their pack of cigarettes and/or a lighter for a free IQOS device. This is a $125 value, where no purchase is necessary. This is happening to mark the World Health Organization’s (WHO) “World No Tobacco Day” to introduce IQOS to some of Canada’s four million smokers. This device, and the companion HEETS that provide a smokeless nicotine vapour, is a leading example of advancements in technology and science that has achieved this pivotal turning point in the tobacco industry.  Rothmans Benson & Hedges Inc. is committed to achieving a smoke-free future and to get adult smokers who want to continue to use nicotine to switch to potentially less harmful alternatives such as IQOS. The exchange will occur on May 31st only, at the IQOS store at 399 Queen Street West, from 10:00 am to 9:00 pm.

The company states that the best thing anyone can do is to quit smoking altogether, but for those Canadians who aren’t ready to quit, they should have access to smoke-free alternatives. A growing number of health experts agree that the primary cause of smoking related disease is the combustion, the burning of tobacco, which causes the formation of harmful or potentially harmful chemicals found in cigarette smoke.  When the nicotine delivery method is changed and the burning is removed, there is potential to significantly reduce the harm associated with smoking.

 

 

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