Negative Propaganda Expected To Continue Sale Of Chinese Goods To Decline This Diwali

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Chinese items that are most sought after include fancy lights, lampshades, Ganesha and Laxmi idols, rangolis and crackers etc.

NEW DELHI – Sale of Chinese goods such as lights, gift items, lamps and wall hangings may decline by 40-45% this Diwali as compared to last year as Indians are likely to prefer domestic products like earthen diyas (lamps), according to a report.

Ongoing negative propaganda against Chinese products and their low quality is expected to lead to the continued decline of the products that had recorded a 30% decline in sales last year on Diwali, the festival of lights which coincides with the Hindu New Year.

A survey by Assocham-Social Development Foundation mapped responses of wholesalers, retailers, traders in Ahmedabad, Bengaluru, Bhopal, Chennai, Dehradun, Delhi, Hyderabad, Jaipur, Lucknow and Mumbai to estimate the demand for Chinese products across India.

“There seems to be a decline of about 40-45% in consumption of Chinese products this Diwali as compared to last year. Chinese items that are most sought after include fancy lights, lampshades, idols, rangolis and crackers etc. As per the findings, this Diwali, people are preferring Indian products to Chinese goods,” Assocham said.