Windsor, ON: In a salute to the original, battle-tested Jeep SUV – the legendary 1941 Willys MB – the Jeep brand proudly introduces the 2025 Jeep Wrangler Willys ’41 4xe special edition. “Eight decades after cementing a reputation for all-terrain capability, straightforward design and tough versatility, the spirit of the original Willys MB lives on in everything we do at Jeep brand,” said Bob Broderdorf, senior vice president and head of Jeep brand North America. “The new 2025 Jeep Wrangler Willys ’41 4xe is a testament to that heritage. It’s a celebration of our past that inspires us, while we keep pushing the boundaries of capability and innovation.”
The 2025 Wrangler Willys ’41 4xe also takes cues from the beloved Jeep ’41 concept which made headlines at the 2022 Easter Jeep Safari. The annual off-road event in Moab, Utah is a mecca for Jeep enthusiasts and where the brand showcases concept vehicles that push the boundaries of design and capability and inspire future production models.
The 2025 Jeep Wrangler Willys ’41 4xe features a new, military olive drab-inspired ’41 exterior paint colour, instantly evoking the spirit of the original Willys MB. Exclusive 17-inch aluminum wheels painted in the same hue, are wrapped in aggressive 33-inch all-terrain tires. The Jeep design team crafted the hood-side “WILLYS / 4XE” decals to honor the brand’s storied military heritage. Finished in a period-correct Drab Blue, these decals nod to the original factory stenciling mandated by the U.S. Army on Willys MBs during World War II. Jeep designers ensured that the colour and style authentically replicate the utilitarian aesthetic of the era, capturing the rugged and functional spirit that defined the original Jeep vehicles and continues to be a hallmark today. Other unique, U.S. Army-inspired decals adorn the exterior, further amplifying this special model’s heritage homage.
Inside, Wrangler Willys ’41 4xe is fitted with a unique tan interior with Heritage cloth seats, an olive drab fabric dashboard insert and a ’41 shifter medallion. Open-air freedom of choice includes available roofs include a body-colour hardtop and a coming, exclusive tan soft top. Standard features include a rear locker for enhanced traction and front and rear steel bumpers for added off-road protection.
The class-exclusive, plug-in hybrid Wrangler 4xe is the best-selling PHEV in the U.S. three years in a row. Its advanced powertrain perfectly showcases 80-plus years of technical evolution since those original “Go Devil,” engines powered the Willys MB.
The class-exclusive 4xe system combines a 2.0-litre turbocharged gas engine, two electric motors and a high-voltage battery pack, to deliver average fuel economy of up to 4.8Le/100km, up to 35 kilometres of all-electric range and zero range anxiety. The powertrain is part of a global electrification initiative that is transforming 4xe into the new 4×4.
The 2025 Jeep Wrangler Willys ’41 4xe special edition starts at a Canadian price of $72,290 ($69,995 MSRP, plus additional fees). Orders are now open alongside the rest of the 2025 Jeep Wrangler lineup and will be in dealer showrooms before the end of the calendar year.
