NEW DELHI – US-based Amazon.com, the world’s largest e-commerce company, is embarking on a massive expansion drive in India, which may not only make the country’s intensifying retail battle way tougher for rivals Flipkart and Mukesh Ambani-owned Reliance Industries Ltd. but also may ensure that Amazon’s online retail business does not get hindered in case the American e-tailer loses its ongoing legal battle with Future Group.
According to two persons close to Amazon, the Seattle-based e-commerce giant, which is entangled in a bitter legal tussle with Future Group, is looking to increase the number of its tie-ups with sellers (small businesses and stores) by 40% to take it to 10 lakh within a year.
Amazon is also planning to forge tie-ups with at least 3 lakh such entities whose India-made products are to be sold to customers in the US, Europe, West Asia, Japan and other developed foreign nations.
According to the two persons, including a top Amazon executive, by doing this, the e-commerce giant has drawn an internal target to increase its revenue from exports from $3 billion to $10 billion in the next four years.
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Among a number of other ambitious targets, Amazon is also planning to increase the number of its large tech-heavy Amazon-style warehouses, termed as “fulfilment centres” by Amazon, in India by 30% within a year.
At present Amazon has 70 FCs.
