Google Emerges As World’s Most Attractive Employer: Survey


LONDON – Google continues to be a hot favourite for career seekers as the company has emerged as the world’s most attractive employer, for the fourth consecutive year, says a survey.

According to global employer branding firm Universum’s global talent attraction index “The World’s Most Attractive Employers 2012”, Google has retained the top position in both categories — business and engineering — for the fourth year in a row.

“The Google fever is still hot! Students are attracted by Google’s relaxed and creative work environment, international atmosphere and innovative products. Google offers great benefits and opportunities that are hard for other companies to match,” Universum’s CEO Petter Nylander said in a statement.

The index which is based on the preferences of over 144,000 career seekers, with a business or engineering background from the world’s 12 greatest economies is split into two categories business and engineering.

In the business category, Google has blocked the top rank, followed by KPMG in the second place and Procter & Gamble in the third position.

Besides these, the world’s top 10 employers in the business category include Microsoft in the fourth place, Deloitte (5th), Ernst & Young (6th), PwC (7th), J P Morgan (8th), The Coca-Cola Company (9th) and Goldman Sachs (10th).

Also in the engineering category, Google takes the first position for the fourth consecutive year and is followed by IBM and Microsoft. Others in the top 10 engineering employers include BMW at 4th place, Intel (5th), General Electric (6th), Siemens (7th), Apple (8th), Sony (9th) and Procter & Gamble (10th).

“The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities. Moreover, they are global,” Nylander said.