Google India Launches Campaign To Help 50 Million Women Get Online In One Year

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NEW DELHI – With over 200 millionInternet users in the country and growing,India is on its way to become thesecond largest internet market in theworld overtaking U.S. But only one thirdof India’s online users are women.Internet can play a very important rolein empowering women in India and helpthem to transform their lives.Research and studies conducted by variousorganizations prove that Internetcan help Indian women overcome manychallenges. It can help women achieveself esteem, express their views freely,open up new opportunities and helpthem to gain education. On the macrolevel, these benefits can translate intolowering maternal and infant mortalityrates, uplift in GDP of the country andimprove their standard of living and statusin the society.“Lack of easy access to Internet, lack ofknowledge on how to use the internetand its relevance in their daily lives arethe biggest barriers for women to getonline. ‘Helping women get online’ is aninitiative that aims to overcome thesebarriers and empower women toimprove their lives. With this initiativewe are aiming to help 50 million additionalwomen to get online by end of2014 by undertaking a variety of initiativesacross India. We have already seenmany cases of women benefiting greatlyby using the internet and we are reallydelighted to partner with leading brandsin the country to join us in this ambitiousproject.” said Rajan Anandan, MDand VP Sales & Operations for GoogleIndia. The initiative will focus on creatingawareness about the benefits ofinternet for women, educate women touse the internet to improve their livesand work with partners to enable easyinternet access points for women in thecountry. In the first stage of the initiative,Google will launch a mass mediacampaign targeted at women and promotethe specially designed websitewww.hwgo.com which will host contentcovering the very basics of internet andspecial content that is relevant forwomen in India, available both in hindiand english.