Rich Young Indians Indulge In Foreign Brands And Junk Food


NEW DELHI – Indian traditions go beyond culture, cuisines and rituals in the world. However, with the global cultural invasion over the years, India has set new trend which is currently replacing its years of tradition. As per a recent survey Indian youth these days prefer junk food to traditional cooking, foreign brands to wear and are easily influenced by advertisements to engage in the new technological age.

The QML Qais survey is a nine- country marketing survey to understand the preferences of 18 to 30 year olds towards Fast Moving Consumer Goods (FMCG) with the increasing globalization. The survey supports the foreign firms’ expansion drive in the nation, reported by ET Bureau.

The survey checked the inclination of the young generation in nine Asian countries for the packaged FMCG products. The 9 countries surveyed included Vietnam, Malaysia, Singapore, Philippines, Indonesia, Hong Kong, Thailand, Korea and India.

These countries scored as per their appetite for packaged FMCG products. Thailand scored the highest with 115 and India was next on the second spot with 112. The least was scored by Vietnam, 88, while the rest scored in-between with Hong Kong on third spot with 105, Philippines scored 103, Singapore 98, Indonesia 93, Malaysia 93 and Korea 91.