Gaming is hugely popular in Canada, worth over CA$15 billion. It is the largest segment of the entertainment industry in Canada, and has directly created over 135,000 full time jobs, with an additional 130,000 jobs created indirectly to support the industry. Additionally, it generates just shy of CA$9 billion in government revenue annually which is used to fund community and government services.
There are many reasons why gaming in Canada is so popular, especially when looking at the growth in online gaming which has grown exponentially over the last decade or so.
- Advancements in technology, in particular increased connectivity, affordability of devices, and the advent of the smart phone.
- Changing player habits, in particular the rise of the casual, and hyper-casual gamer.
- Legal changes making gaming more regulated and legal across most of Canada.
- Dedicated government bodies to ensure regulation and measuring the impact of gaming on society and individuals.
Canadian Gambling
Gambling has also become increasingly popular in Canada with the most popular game being the lottery, with around 50% of the population playing at some point. Closely following this is online casinos; one of the most popular is JackpotCity, Canada’s number one online casino.
The developers have created an immersive and engaging experience for players, leveraging new technology to captivate their audience. The easy-to-use interface and wide variety of games on offer will suit all types of player, from the novice wanting to test out different games, to the avid gambler, experienced and skilled in their game of choice.
There are bonuses to entice new players as well as ongoing promotions and rewards to keep players coming back. Technology has also been used to provide peace of mind that the games are fair, safe, and regulated by the relevant authorities, and cashing out winnings is quick and easy.
One of the main driving forces behind this growth has been the move online. Previously, gaming was restricted to the dedicated gamers, who would have to travel toa physical location and dedicate a chunk of time, and money, to the activity. With an online offering, players can access the game from pretty much anywhere, be it on the bus during their commute, whilst waiting in line, or the comfort of the sofa!
With the move online, and changes in players gaming habits, developers were able to expand their catchment area and target a new demographic, in particular those who consider themselves ‘non-gamers’. It is estimated that almost 20 million Canadians participate in online gambling to a greater or lesser extent, and developments in technology have allowed developers to optimise their games for smart phones and tablets.
Smartphones are the device of choice, not only in Canada but across the globe, as it offers portability and convenience, as well as the fact that the smartphone has become increasingly affordable, as well as connectivity everywhere we go becoming the norm.
