BURNABY- The 49th annual Variety Show of Hearts Telethon airs February 14 and 15, 2015 on Global BC and has a few surprises in store for British Columbians.
Beginning at 6:00 p.m. on Saturday, and winding up at 5:00 p.m. Sunday evening, the two-day show features heartwarming stories of children in B.C. helped by Variety – The Children’s Charity, concerts showcasing the music industry’s biggest stars, and innovative ways for viewers to engage with the show – including winning a new car.
Vancouver’s pre-eminent blogger Miss 604 joins the team this year, reaching out with live and interactive social media updates using the hashtag #SOH2015 from the new “Show of Hearts Social Lounge sponsored by Miss 604” at the event. Join the conversation by including @Miss604 and @VarietyBC in your tweets.
Viewers will also have a chance to win a new Ford Fiesta generously provided by Variety’s friends at Ford Canada. Visit variety.bc.ca for full contest details.
“The Show of Hearts Telethon is our biggest fundraising event of the year,” says Bernice Scholten, executive director of Variety. “We see each child as a champion, capable of achieving remarkable success. Our show salutes the little victories of kids across the province and we invite viewers to celebrate with us.”
For almost 50 years Variety – The Children’s Charity has provided life-saving, life-changing and life-enriching support to children in B.C. who have special needs. Tune in to see more stories of children in B.C., celebrate their individual little victories, and see how your donations make a difference.
