BEIJING – Coca-Cola, the world’s top soft drink producer, will invest another USD 4 billion in China from 2012 to 2014, according to a media report.
“We are excited not only with our achievement in China but we are more excited about the prospect of our business in China in the coming years,” Chinese news agency Xinhua quoted the company chairman and CEO Muhtar Kent as saying.
The new investment plan is in addition to Coca-Cola’s USD 3 billion from 2009 to 2011.
With the latest plan, Coca-Cola’s total investment in the Chinese mainland market since its return in 1979 is expected to reach USD 9 billion in 2014.
Kent said the new investment will go towards expanding Coca-Cola’s portfolio and packaging, augmenting investment in its infrastructure and distribution system, investing in cold drink equipment, and enhancement of consumer experience.
In its second quarter 2011 financial results, Coca-Cola posted strong worldwide volume growth of six percent in both the quarter and year-to-date, with growth across all its five geographic operating groups.
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