SUVA – Investors have been encouraged to set up new businesses in Fiji.
Speaking at an investment Fiji awareness seminar at the Tokatoka Resort in Nadi, Commissioner Western Commander Joeli Cawaki told about 40 participants the government would support any venture that created employment.
“Currently the trend is not that good — consumption is more and our investment is low that is why the government is trying hard to promote development and investment.
“We will support your investments because you create employment for our people which is in line with the government’s aim of reducing poverty in Fiji.
“We need to reverse that trend by encouraging more investors so the money gained is used for the development of roads, schools, health centres and water supply, especially in taking development to rural and remote areas,” he said.
Cdr Cawaki said local investors should be market-driven and be consistent with the supply of their products.
“Unfortunately, this is something local investors are lacking in Fiji.
“It is important to have good quantity, quality and the consistency to meet the market demand.
“Investors must plan well on their products based on the availability of the market.”
Cdr Cawaki also urged investors to look after the welfare of their customers.
“As investors we’re providing services and we need to satisfy our customers. There are opportunities around us and we need to use these opportunities wisely,” he said.
