The popularity of meal kits in Canada is increasing as time passes. What exactly are those meal kits and what makes people rely on a nutritional plan provided by a company for a cost of $40-$100 a week?
In Toronto, people have the option of using one of as many as 5 meal kit companies. In other parts of the nation, the selection may be fewer, but whether you reside in a large metropolitan or a remote town, you will have access to meal kits (also known as “food subscription service”).
What makes these services unique and so incredibly popular with the younger generations, in particular millennials, is how easy the entire setup is. You buy a subscription with one of the meal kit companies and mark your preferences in regards to your diet, and from that point on, you will have a well packaged box of fresh ingredients are your doorstep from 2 to 5 times a week depending on the company of your choice and the subscription level you have opted for.
You still need to cook those ingredients into a full-fledge meal, but it comes with a simple and easy recipe to enable even those whose skills are subpar to create delicious food; above all, what makes this arrangement so popular nowadays is the fact all meals are well-balanced and nutritious with a strict calorie count. The lightest meals will be as little as 700 calories and the bigger meals consisting of meat will be up to 1,200 calories but that’s all a lot less than what people consume in a restaurant.
If you think you’ve heard of pretty large companies doing the exact same thing down south in the USA you’re right! Blue Apron is quite a familiar brand name in the States – a publicly traded company which is constantly making its way to the headlines. Most recently, the company has not been doing as well as before. The industry has become more competitive and, according to researchers, is also quite limited.
The above does make us wonder whether this model is sustainable in the future or it will evolve into something else entirely, but for the time being the millenials are having the time of their life cooking prepared meals that someone else has put for them in bags. Time saving is as important as money saving nowadays, and meal kits in Canada are still an interesting concept to try and adapt.
