Bhangra Superstar Sukshinder Shinda Graces The Special Occasion
New Waves Poductions’ Surinder Sanghera and Bobby Nagra hope that fans of the Bhangra and Punjabi music will buy original or download from itunes and not indulge in piracy as that will eventually kill the Punjabi-Bhangra music industry and the fans will be the real losers.
By R. Paul Dhillon
SURREY – The Sanghera brothers – Paramjit and Surinder Sanghera – in association with Punjabi music and culture pioneer and businessman Bobby Nagra, launched their new music label and production company New Waves Productions Ltd. on Monday afternoon at the Dhoom Restaurant in Surrey.
Nagra and the Sanghera brothers, who have been long-time friends, were joined by super producer and bhangra superstar Sukshinder Shinda in a packed media conference in launching UK-based bhangra artist Benny Dhaliwal’s music debut album “Va Vai Vai” under the New Waves label. The music for Va Vai Vai is done by top UK bhangra producer Aman Hayer.
“This is a new beginning for all of us,” said Nagra, adding that, despite piracy killing the CD market, the company’s goal is to give up and coming artists like Benny Dhaliwal as well as established Bhangra artists a strong platform for their releases.
“We love Punjabi music and we have been dedicated to it’s promotion and distribution for a long time and we want to continue doing that. It’s part of our cultural heritage and language so we should all do our part to keep it vibrant,” Nagra said.
Surinder Sanghera, who co-founded the Music Waves label with brother Kulwinder Sanghera, and Nagra have years of experience in the Punjabi music field with more than 30 concerts of every genre under their belt and numerous album releasesSurinder Sanghera says he has big plans for the company, especially on the live concert front, where the company is hoping to announce big names for 2012 concerts.
“We hope that the label will be home to many artists – big and small,” Surinder Sanghera said. “This is a labour of love for us as due to piracy – there isn’t much money to be made. But we are giving artists a platform to release their work and continue to promote Punjabi music which has been my lifelong passion.”
Sanghera and Nagra hope that fans of the music will buy original or download from itunes and not indulge in piracy as that will eventually kill the Punjabi-Bhangra music industry and the fans will be the real losers.
