British Appliances Maker Dyson Eyes Indian Market


NEW DELHI – British appliances maker Dyson, founded by inventor James Dyson, has applied for a business licence to sell its products in India as the company plans to set up a retail network across key cities, including Delhi and Mumbai.

The company, which designs and manufactures vacuum cleaners, hand dryers, bladeless fans and heaters, plans to start with imports and look at a manufacturing base only thereafter.

Dyson said that India has the potential to be one of the key markets for the company along with other countries such as China and Japan.

A supporter of the Brexit vote, Dyson said that there is a need to have a free-trade agreement between Britain and India as the two countries look at greater economic engagement.

“There can be synergies in areas such as software, services and manufacturing,” he said.

The British inventor, credited with the creation of the bagless vacuum cleaner, said that his group also plans to have engagements with Indian educational institutions as it looks to attract engineering talent.

Speaking about his business plans for the Indian market, he said: “We want to invest here and would to have our own stores. We want people to experience our products here.”

The company has plans to open stores in major 20 cities in next three years and would focus on mass market. It also has plans to partner leading retailers.

Established in 1991, Dyson has filed 7,500 patents for its technology worldwide. It invests 5 million Pounds each week with over 40 universities to develop early stage technologies.

At present, Dyson would import units manufactured at Malaysia, Singapore and Philippines and would consider local assembly only if volumes picks up.